DEVELOPMENT
We focused on creating an Afreum brand that embodies their mission of financial inclusion across Africa and beyond. We developed a cohesive visual identity and messaging strategy that highlights Afreum's innovative approach to decentralized economic systems.
We developed a cohesive visual identity and messaging strategy that highlights Afreum’s innovative approach to decentralized economic systems. The design process included creating branding and branding guidlines that reflect Afreum’s commitment to financial inclusion. Our iterative design process, informed by user feedback, ensured the final branding effectively communicates Afreum’s vision of economic empowerment powered by the AFR token.